The Entrepreneurship and Leadership podcast aims to educate and entertain, sharing insights based on the personal story of carefully selected guests aiming for the atmosphere of an informal conversation in a bar or over a cup of coffee.
E&L’s visual identity emphasizes the multitude of stories and the consequent varying paths to successful entrepreneurship. The use of the & mark capitalizes on the grey area that this podcast lives in. While sharing many of the same views, the two hosts, Richard & Kimon, simultaneously differ on many topics. The color scheme is both colorful and muted. It echoes the overall brand voice: sophisticated but not too serious.