CHARMS

CHARMS

CHARMS

CHARMS

CHARMS

Step into the world of Charms: one-of-one pieces made with carefully curated beads from all over Europe. The designs are meant to be versatile and can be worn with a full ensemble or just a tee and (dare I say) sweats. No frills here!

Charms, and by extension the brand itself, are meant to be as honest, playful, warm, utilitarian and environmentally conscious as possible. What does that *actually* mean? It means that when you receive your charm, I want it to feel like a thoughtful gift from a childhood friend/penpal. It also means that (the mostly paper based) packaging components are simple + logo-less in hopes of inspiring you to give them another life.

The color palette is simple and relies on metallic touches to bring some extra shine into your everyday moments. While all aspects of the brand have been meticulously designed (and redesigned – oh the beauty of branding your own side hustle) to feel effortless, natural and real.

In the same way that each charm is a unique one-of-one piece, each package I send out has slightly different sticker placement, ribbon, paper cuts and bow shape. You get the idea.

Step into the world of Charms: one-of-one pieces made with carefully curated beads from all over Europe. The designs are meant to be versatile and can be worn with a full ensemble or just a tee and (dare I say) sweats. No frills here!

Charms, and by extension the brand itself, are meant to be as honest, playful, warm, utilitarian and environmentally conscious as possible. What does that *actually* mean? It means that when you receive your charm, I want it to feel like a thoughtful gift from a childhood friend/penpal. It also means that (the mostly paper based) packaging components are simple + logo-less in hopes of inspiring you to give them another life.

The color palette is simple and relies on metallic touches to bring some extra shine into your everyday moments. While all aspects of the brand have been meticulously designed (and redesigned – oh the beauty of branding your own side hustle) to feel effortless, natural and real.

In the same way that each charm is a unique one-of-one piece, each package I send out has slightly different sticker placement, ribbon, paper cuts and bow shape. You get the idea.

ROLE

Lead Designer

SERVICES

Creative Direction
Branding
Packaging Design
Charm Design :)


SERVICES

Creative Direction
Creative Direction
Branding
Packaging Design
Charm Design :)

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© 2023 Magdalena Fountoukidis