Hally is a young, totally clean hair care brand rooted in experimentation and self-expression. It was built to resonate with the always-online Gen-Z audience that loves to experiment with trends and reinvent their look.

Joining a few months after their launch, I had the incredible opportunity to build a brand from the ground up. For most of the nearly two years I spent at Hally, I was a one-woman team creating all brand collateral. This included launching 7 new SKUs, 2 partnerships with Disney, a partnership with Universal and Mattel, facilitating product rollouts at Target, Walmart, Amazon, Ulta, Urban Outfitters, CVS, leading a brand refresh and designing an experiential bus to travel across the US – among too many other things to list :)

Hally is a young, totally clean hair care brand rooted in experimentation and self-expression. It was built to resonate with the always-online Gen-Z audience that loves to experiment with trends and reinvent their look.

Joining a few months after their launch, I had the incredible opportunity to build a brand from the ground up. For most of the nearly two years I spent at Hally, I was a one-woman team creating all brand collateral. This included launching 7 new SKUs, 2 partnerships with Disney, a partnership with Universal and Mattel, facilitating product rollouts at Target, Walmart, Amazon, Ulta, leading a brand refresh and designing an experiential bus to travel across the US – among too many other things to list :)