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SHADE STIX

SHADE STIX

SHADE STIX

One-day hair color that glides on easily and provides bright streaks of color to all hair types. Color washes out immediately with shampoo, making it perfect for kids, parties, school spirit events, sporting games, music festivals and everyday expression.

Together with our industrial design partner, Doris Dev, we set out to create a product that was fun, mess-free and easy to use on the go. For the container’s shape, we took inspiration from the “L” in Hally’s logo.

Shade Stix launched in May 2022 and are available at major retail stores such as Ulta, Walmart, Amazon and Target.

One-day hair color that glides on easily and provides bright streaks of color to all hair types. Color washes out immediately with shampoo, making it perfect for kids, parties, school spirit events, sporting games, music festivals and everyday expression.

Together with our industrial design partner, Doris Dev, we set out to create a product that was fun, mess-free and easy to use on the go. For the container’s shape, we took inspiration from the “L” in Hally’s logo.

Shade Stix launched in May 2022 and are available at major retail stores such as Ulta, Walmart, Amazon and Target.

ROLE

Lead Designer

SERVICES

Creative Direction
Packaging Design
Campaign Design
Visual Design

*DESIGN AND UTILITY PATENTS PENDING

SERVICES

Creative Direction
Packaging Design
Campaign Design
Visual Design

*DESIGN AND UTILITY PATENTS PENDING

SERVICES

Creative Direction
Packaging Design
Campaign Design
Visual Design

*DESIGN AND UTILITY PATENTS PENDING

SERVICES

Creative Direction
Packaging Design
Campaign Design
Visual Design

*DESIGN AND UTILITY PATENTS PENDING

KEY PACKAGING FEATURES

→ Stix are able to stand alone on any retail shelf
→ Wand applicator for mess-free, even distribution with intuitive application (clear winner during user-testing conducted with kids, teenagers, and their parents)
→ Wide gaps in wand teeth that don’t interfere with natural hair texture or curls
→ A flute at the top of the container neck that helps with application
→ A flexible comb that ensures even color distribution

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© 2023 Magdalena Fountoukidis