Labaraque is an independent art gallery (and lounge) on the Ivory Coast promoting young artists from all over Africa. They’ve started small but have big ambitions of becoming internationally renowned. 

When the gallery initially approached me, they had very minimal branding in place. This project was an opportunity to revise the brand fundamentals and set the team up with a modular and easily scaleable design system. The Labaraque team was incredibly open minded; their only hard and fast requirement was sticking with their already established circular motif. Striking the right balance between building a recognizable brand that is also a neutral backdrop for a diverse range of artists is a bit like walking a tightrope. In the end, we kept the palette primarily neutral while giving ourselves a bit more slack on the graphic elements.

Labaraque is an independent art gallery (and lounge) on the Ivory Coast promoting young artists from all over Africa. They’ve started small but have big ambitions of becoming internationally renowned. 

When the gallery initially approached me, they had very minimal branding in place. This project was an opportunity to revise the brand fundamentals and set the team up with a modular and easily scaleable design system. The Labaraque team was incredibly open minded; their only hard and fast requirement was sticking with their already established circular motif. Striking the right balance between building a recognizable brand that is also a neutral backdrop for a diverse range of artists is a bit like walking a tightrope. In the end, we kept the palette primarily neutral while giving ourselves a bit more slack on the graphic elements.